Brand barometer

 

The brand's strength will continue to be the most crucial to winning customer confidence. One of the most common reasons for a company's failure or lack of success is its poor assessment of their image.

 

"The brand is the trademark that the trader uses to distinguish the goods / services that he provides from its competitors' products / services. The brand has a fundamental importance for the individualization of a company's products and marketing."

Nationalencyklopedin

 

"The brand - a key intangible asset! Strong brands are often a company's most valuable asset. Developing strong brands should be viewed as a value creation process. A basic prerequisite for this process to be successful is to be preceded by a continuous analysis. "

 

Frans Melin - author

 

The brand as a value creator!

 

Having a strong brand from the perspective of a creator of value means the company can charge a higher price for their products / services.

 

The brand as a competitive tool!

 

To copy / imitate a product / service is currently no difficulty. Having a strong brand from the perspective of competitive advantage means that the company has a higher loyalty with their products / services.

 

Is profiling equal to the image?

 

All too often the true opinion of the undertaking (profiling) of their brand is not in accordance with customer perception (image).

Very simplified brand building consists of three steps:

• Create awareness among the selected target group
• Create the right associations.
• Get customers loyalty to the brand.

 

 

Brand barometer on the Web

 

With the help of SveMaresponse panel, you can if you want, quickly and easily, measure your brand against a selected target group knowledge, appreciation and loyalty to the brand. By sending out your surveys with the brand to your audience, you get quick and easy answers to your questions. The information collected is analyzed and then acts as a part of your decision-making data for the brand.

 

Brand barometer in print media

 

Brand barometer measured 1000s of brands since 1985. The study is published in print media, in a so-called omnibus survey, which makes it very cost effective. Studies are done in about 50 different media, industry, professional, specialized magazines to consumer and business-to-business. Example of question in magazines:

• Feel the selected target audience to your brand?
• Which review / opinion, the selected target group of your brand?
• Is the selected target group loyal to your products / services?
• What do the geographical diversities look like?

 

SveMa brand barometer is conducted as part of a database marketing. "Market research is different from other kinds of information collections in that the interviewee's identity is not revealed. Database marketing and other activities where the contacted person's name and address used for sales and other similar purposes, will NOT under any circumstances be regarded as market research, because of market research basic idea is that respondents will be anonymous. " All respondents' answers and identity as received in brand poll are handled confidentially, personal information will not be disclosed to third parties.

 

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